Kanoodle
offers options for every need. Select From three unique
programs designed to !
Kanoodle's
network delivers millions of targeted keyword ads
every month across some of the most popular sites
on the net.
Kanoodle provides advertisers an unparalleled
opportunity to leverage text-based, cost-per-click
sponsored links to reach their customers on the Web's
search engines and content destinations. Kanoodle's
products -- KeywordTarget™ for search-targeted
sponsored links, ContextTarget™ for content-targeted
sponsored links and BehaviorTarget™ for behavioral-targeted
sponsored links -- are distributed on networks of
high quality search and content providers, including
MarketWatch.com, MSNBC.com, USATODAY.com, CNET's Search.com,
the InfoSpace search properties and on Kanoodle.com.
Kanoodle's
Pricing Model
Advertisers bid on placement within search results
and on content pages throughout Kanoodle's network
of partner sites. KeywordTarget™, ContextTarget™
and BehaviorTarget™ listings are displayed on
those sites, ranked by bid value (a.k.a Cost-per-Click
or CPC), and the advertiser only pays when a customer
clicks on their listing.
Creating
your Sponsorship Ad
Advertisers bid for priority location in the search
results delivered in association with keywords of
their choosing. Search results are rank-ordered based
on these bids. An advertiser pays the bid amount only
when an individual clicks-through to the advertiser’s
web site. When consumers perform a search they are
directed to an Advertiser’s product, service
or information that can meet their specific needs
based on these keywords. This enables an Advertiser
to specifically target consumers. The advertiser maintains
control over their keyword selections, bid price and
total amount spent on Kanoodle. As a result, they
control the cost of their customer acquisition.
Take
the Lead on Content
There is a huge assortment of Web pages these days
- articles, product reviews, blogs, RSS feeds, search
results, and more. The only constant is that your
customers visit all these pages and that's where you
need to reach them. There is only one sponsored links
solution that helps you sort through the differences
of each type of page on the Web.
Kanoodle, the innovators of sponsored links solutions,
understands that this variety means you need distinct,
specialized solutions to reach your customers. Only
with Kanoodle can you precisely target all of the
Web's content and search pages through one sponsored
links provider.
The
Right Solution for Each Page
We offer three distinct products for targeting content
pages - each designed to deliver optimal results.
Our unique "table of contents" - based approach
is the key. For search sites, Kanoodle puts you on
front and center right when people are searching for
what you sell.
- ContextTarget
Kanoodle makes it easy for you to place ads on highly
respected content sites like MSNBC.com, MarketWatch,
USATODAY.com. There's a powerful connection between
visitors to sites like these and the sponsored links
we show them. We'll make this space work for you
like no one else can.
- LocalTarget
Reach local consumers like never before, focusing
on cities from coast to coast. Kanoodle's network
of Web partners is geared towards specific towns
and cities, making it possible to geo-target your
audience. With a LocalTarget listing, you have an
even better chance of reaching an audience that
is ready to do business with you.
- BehaviorTarget
It doesn't matter where your potential buyers are
on the Web - checking the weather, catching up on
news, sharing photos with friends, or engaging in
any number of other online activities - we can put
your business in front of people that we know are
interested in what you offer. BehaviorTarget identifies
audience "segments" whose online behavior
lets us know what type of products and services
are on their radar - and we zero in on them with
your sponsored links.
- KeywordTarget
When someone uses a search engine to look for what
you offer, shouldn't your site be there? Create
a KeywordTarget campaign and Kanoodle will list
your site on our Web-wide network of high quality
search engines - from our own Kanoodle site and
CNET's Search.com, to the InfoSpace properties,
including Webcrawler, Dogpile and more.
Features of Kanoodle.com
Kanoodle.com offers several features that will assist
our advertisers in maximizing and retaining a good
return on their advertising investment with Kanoodle:
- Free Keyword and Ad development:
Not quite sure how Pay Per Click Advertising works
or how you should target your preferred market?
Let us do the Ad development for you at absolutely
no charge.
- Contextual Advertising: ContextTarget,
featured on some of the Web's biggest names including
CBS MarketWatch and MSNBC puts control back in your
hands. ContextTarget puts your ads alongside editorial
content instead of within search results. This allows
you to reach potential consumers at the exact time
they are engaged and reading relevant content on
their favorite sites.
- Keyword Metric Tool: The Keyword
Metric Tool allows Kanoodle clients to estimate
how much volume they will receive on a certain keyword
and how much that keyword will cost in the number
one position.
- Search Term Suggestion Tool:
This tool allows our clients to enter a keyword
and receive a list of other keywords that contain
the query.
- Keyword Find Tool: This tool
uses WordTracker technology that allows our clients
to find related terms that they can easily add to
their accounts.
- Free Account Consulting and Management:
We can manage your bids to your exact specifications
at no charge. We will work with you to make Kanoodle
work for you.
Kanoodle.com
takes great pride in providing all advertisers with
as much guidance and assistance as is necessary to
make their advertising campaigns as successful as
possible.
Simply put, Kanoodle.com will
place your keyword ads in front of users who are actively
searching for your product or service, which ensures
a great return on your advertising dollar.
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