For
total reach and quality of value you won't find a
better return on your marketing dollar then with Google's
Adwords!
 Google
network now reaches more than 80% of all Internet users.*
One of the absolute best online marketing processes
available to any business today is Google's AdWords
program. It produces immediate results within minutes
after being setup, drives highly qualified traffic via
selected keywords and can be monitored and modified
on a 24/7 basis via Google's excellent online interface.
There are no hidden fees - it costs a mere $5 USD to
setup a campaign and requires a credit card submission
at startup. Not only do we highly recommend this simple
and highly effective interactive marketing process to
all of our clients; we fully stand behind it's benefits
by incorporating an AdWords component into all of our
own marketing campaigns.
Google's
Pricing Model
Google charges you on a CPC ("Cost per Click")
basis - you only pay for each clickthrough to your
web site from Google's, no more no less. You don't
pay for "impressions" (number of times someone
views your ad) like many first generation Internet
advertising models - it's truly a results driven marketing
process.
Keywords costs can vary tremendously ranging from
$.05 to $11. USD or more per keyword - Google assigns
a "minimum cost per click" for specific
keywords based on "market value" and "performance
history" via Google's AdWords Select program
history. Be prepared to pay a much higher rate for
very popular keywords and this is a moving target
all of the time - the more popular this program becomes
the more you will be forced to pay for selected popular
keywords.
Creating
your Sponsorship Ad
Your Ad's position is based on a combination of the
CPC ("Cost per Click") you selected and
relevancy of your ad - if your ad and keywords are
relevant and drive clickthroughs, then your ad will
rise in position on the sponsored column versus your
competitors. This is an innovative feature and helps
to distinguish Google's program from all other PPC
("Pay per Click") campaigns (Overture and
their primary competitors) - most of these programs
have an "economic bias" built into them;
i.e. whoever pays the highest fees gets the top placement.
Dynamic
Ad Placement
Google's unique AdWords Discounter keeps track of
your costs per click versus your competitors. You
select the maximum amount you want to pay for your
keywords and the ranking algorithm keeps track of
your keyword costs, ensuring you only pay one cent
above the CPC ("Cost per Click") cost you
specified when you setup the campaign versus your
competitors.
Setup
Process - Sponsored Link Ad and Keywords
AdWords Select is based upon driving highly targeted
traffic to a web site via a set of keywords that are
selected via Google's account management interface.
There are two primary components to the setup process,
creating your "sponsored link" ad and selecting
your keywords. You start by creating a "sponsored
link" ad that is subsequently inserted into Google's
search results on the right hand column - targeted
by keywords that you have selected. It only takes
a few minutes to have your campaign go "live"
after you've completed the setup process.
It's very important to spend quality time creating
your sponsored link as this is the "online ad"
that people will view in the midst of search results
and competing sponsored links (in some cases). You
have the ability to create a short headline coupled
with two lines of text with approximately 35 characters
per line - the headline must be succinct and hard
hitting and the related text should backfill the headline
with supporting words that convey what goods or services
your company provides.
Keyword selection can be the most daunting task for
setting up a new campaign - be prepared to spend some
focused time working through multiple keywords to
find those that you can afford. It typically takes
1-3 hours to find 10-20 keywords that are relatively
low cost - however, if your budget is open-ended and
you have sufficient marketing funds to pay $1-8. USD
per keyword then it can take much less time. Your
market focus is also another important variable that
can impact the keyword selection process - if you're
in a narrow market niche with only a small number
of competitors then it is much easier and faster to
setup a campaign.
Finally, be aware you can find some keywords that
are very inexpensive, but Google will disallow these
if they don't drive a minimum clickthrough amount
of roughly less than 1% - you can start off with them,
but they will be turned off after 7-14 days if they
aren't driving sufficient clickthrough volume.
More
than 200 million times a day, people use Google and
its partner sites to find what they're looking for.
Make sure they find what you're selling.
With our Web Hosting services
and Google Adwords, you can start gaining new customers
in less than 15 minutes!
Watch
Google Adwords tutorial
Google
keyword suggestion tool
Find
a webhosting plan that fits your needs
* Media Metrix, December 2003
|
LINUX
GOLD
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